Ricky Rozay Embraces Afrobeat

So, Ricky Rozay is after Africa like a 19th century colonist. But then he doesn’t seem that way. He seems genuine when talking about Fela and Burna Boy.

He’s collaborated with artists from Nigeria to South Africa. His Maybach Music imprint is taking a victory lap in the Dark Continent.

He has laid out a plan to take his Southern-fried hip hop to Africa and make it blend.

He’s already made a song with P-Square which has seen chart success. Ross is building on another empire as he eyes real estate and business in Africa.

The Biggest Boss seems confident that the sonics of hip hop can mesh with Afropop. He seems poised to bring the idea to his African affiliates and all they stand for in this collaborative ideal of sounds. That’s what Ross wants. He wishes to bridge the sounds of the South when it comes to hip hop and make it palatable to the African ear, and vice versa.

If there was a time for this to blossom, it is now. Ross already said that it should have occurred long before this “explosion” took place.

He’s so trained on the African sound that he wishes everyone to get on board and take advantage of not the moment but the “momentum.” He wants to see the reality of the world embracing the Afro-beat sound. If it is up to him, he will create a way for rappers and singers to get together from the United States and elsewhere. The boasts that bellow from the Boss seem humble (but not that humble) compared to his brags about his car collection and personal jet when it comes to African music.

He appears to be fully committed to the notion of the craftsmanship and dedication of the African artists to excel in their capacities. Their powers have been able to break into the pop world with their smart work. That’s the power behind the African sonics. It involves the pulsing heartbeat of a continent rich with human history. The artists are all being collected into a choir, a chorus of tones and symbolism that stretch past the doldrums of other “world” music. In the light of them doing their thing, Rick Ross has been able to discuss his admiration for African artists. He has been able to champion and glorify the young men and women who have charged forth with their voices. He has been a staunch supporter of the art and craft of the up and commers.

His whole goal is to take his skillset and apply it to the African way of life. He can take his body of work and match that to those of Burna Boy and P-Square. That’s the beauty of this whole case. For American artists to open their arms and work together with African artists is a wonderful sight to see. For Rick Ross to continue down this road to discovery and collaboration means he is sincere about other artists working with African artists, too.

With the idea of people saying the music industry is declining, now is the time for people to be set free musically.

It is time for us to realize that Rick Ross is on the right track with getting out the word about African artists. Akon should be considered as an African artist, anymore. We’re taking the course of artists huddled together with their hands out for a chance to be great citizens by representing Africans. While some will say that Africans have no good intentions, these artists represent the opposite of that idea. That’s what makes them special.